I ♥ Friction, Annoyances & Irritations

One big source of inspiration however is the thing that makes you go ‘Aaargh’. The moment you are thinking “Why the hell does this work like this?”, “How come nobody has fixed this?” or “There has got to be a better way to do this” might very well spark the development of a brand new and innovative service or product.

The difference between ‘normal’ people and entrepreneurs is that the former tend to try to avoid situations where that kind of friction can surface. Humans are generally risk averse and, well, lazy.

The entrepreneur notices friction in a process, annoyances in a product or becomes irritated with a process and decides to do something about it.


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