Mobile Apps Must Die | Blog | design mind

“This is why this interaction will most likely be some sort of web page. It’s a simple way to pull down an interactive experience, on nearly any device, in a way that does not involve installation. The web is uniquely suited to a ‘use it and loose it’ approach. In fact, it’s been doing just that for over 20 years. For those that claim the web isn’t as capable to native apps, that is indeed true. But keep in mind that 1) the standard is improving very rapidly and 2) interaction with these small, cheap devices is likely to be quite modest, you won’t need the capabilities of World of Warcraft to interact with a bus stop. There is no way that I’m going to be able to or even desire to try this type of just-in-time interaction with our current application model today. The energy involved in finding, downloading, using, and most importantly, throwing away an app is just far too great. The reason mobile apps must die is that it is a paradigm that is holding us back. The whole concept of just-in-time interaction is structurally impossible with installed apps.”


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